Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how 777cox ("777cox", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at https://777cox.cam ("Platform"), collects, uses, stores, shares and protects personal data relating to registered players, visitors and prospective users ("you", "User", "Player").

This Policy applies to all personal data processed in connection with your use of the Platform, including data collected via the website, any associated mobile application, email communications, customer support interactions and any other channel through which you interact with 777cox.

By registering an account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.

Definitions

The following terms carry the meanings set out below throughout this Policy:

• "Personal Data" — any information relating to an identified or identifiable natural person; including name, email address, date of birth, payment details and device identifiers.
• "Processing" — any operation performed on personal data, including collection, recording, storage, use, disclosure, transmission or deletion.
• "Data Controller" — 777cox, as the entity that determines the purposes and means of processing personal data collected via the Platform.
• "Data Processor" — a third party that processes personal data on behalf of 777cox under a contractual arrangement, such as a payment gateway or cloud hosting provider.
• "KYC" — Know Your Customer; the identity and age verification process required prior to withdrawal processing.
• "Cookies" — small text files placed on your device by the Platform to store session information, preferences and usage analytics.
• "Account" — a registered player account on the Platform through which all services are accessed.

Personal Data We Collect

777cox collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through your use of the Platform, and from third-party sources such as payment providers and identity verification services.

3.1 Data You Provide Directly

• Full legal name, date of birth and residential address.
• Email address and chosen username.
• National identity document details (e.g., Pakistani CNIC or passport number) submitted during KYC verification.
• Payment method details required to process deposits and withdrawals (e.g., account references for Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — used for transaction purposes only, not to imply any endorsement by these providers).
• Communications sent to our customer support team, including the content of support tickets and chat transcripts.
• Responsible gambling preferences you configure, including deposit limits, loss limits and self-exclusion elections.

3.2 Data Collected Automatically

• IP address and approximate geolocation derived from IP.
• Device type, operating system, browser type and version.
• Pages visited, session duration, clickstream data and features accessed on the Platform.
• Betting and gaming activity, including wager amounts, game selections and transaction history.
• Cookie and tracking technology data as described in Section 7.

3.3 Data from Third Parties

• Identity verification results returned by KYC service providers following document checks.
• Fraud detection signals provided by third-party risk assessment partners.
• Payment transaction confirmations and status updates from payment processors.

How We Use Your Data

The table below summarises the primary purposes for which 777cox processes personal data and the legal basis applicable to each purpose.

Where processing is based on your consent — for example, receiving promotional communications — you may withdraw that consent at any time by updating your communication preferences within your Account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

Data Sharing & Third Parties

777cox does not sell your personal data. We share personal data with third parties only in the circumstances described below, and only to the extent necessary for the stated purpose.

• Payment Processors: To facilitate deposits and withdrawals, we share necessary transaction data with payment processing partners. Payment method names referenced on the Platform (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) are used for contextual familiarity only; 777cox does not represent that any of these providers endorse or support gambling transactions.
• KYC & Identity Verification Providers: Identity documents and personal data submitted during KYC are shared with specialist third-party verification services for the purpose of confirming your identity and age. These providers act as Data Processors under contractual obligations.
• Fraud Prevention & Security Partners: Anonymised or pseudonymised data may be shared with fraud detection providers to identify suspicious activity, prevent money laundering and protect Platform integrity.
• Hosting & Infrastructure Providers: Personal data is stored on cloud infrastructure operated by contracted third-party hosting providers. These providers process data solely on our instructions and are bound by data processing agreements.
• Legal & Regulatory Authorities: We may disclose personal data to law enforcement agencies, courts or regulatory bodies where required by applicable law or where disclosure is necessary to protect the rights, property or safety of 777cox, its users or the public.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of assets involving 777cox, personal data held by 777cox may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third parties with whom we share personal data are required to maintain appropriate technical and organisational security measures and to process data solely for the purposes specified by 777cox.

Data Retention

777cox retains personal data for as long as necessary to fulfil the purposes described in this Policy, and for as long as required by applicable legal, regulatory and operational obligations. The following general retention principles apply:

• Account Data: Retained for the duration of the active Account relationship and for a defined period following Account closure, consistent with applicable anti-money laundering and record-keeping requirements.
• KYC Documents: Identity and age verification documents are retained for the period required by the operator's licence conditions and applicable financial crime prevention obligations.
• Transaction Records: Financial transaction records are retained for a minimum period consistent with applicable legal and regulatory requirements, typically no less than five years from the date of the transaction.
• Support Communications: Customer support records are retained for a period sufficient to resolve disputes and fulfil service quality obligations.
• Marketing Data: Where consent has been granted for marketing communications, associated data is retained until consent is withdrawn or the Account is closed, whichever is earlier.
• Analytics Data: Anonymised or aggregated usage analytics data may be retained indefinitely as it no longer constitutes personal data once anonymised.

Upon expiry of the applicable retention period, personal data is securely deleted or rendered permanently anonymous in accordance with 777cox's internal data lifecycle management procedures.

Cookies & Tracking Technologies

777cox uses cookies and similar tracking technologies (collectively, "Cookies") on the Platform. Cookies are small text files placed on your device when you visit a website. They allow the Platform to recognise your device, maintain session state and collect usage analytics.

Categories of Cookies We Use

777cox does not deploy third-party advertising or cross-site tracking cookies. You can manage or delete cookies through your browser settings at any time. Note that disabling functional or analytics cookies may affect certain Platform features or your user experience. Disabling strictly necessary or security cookies may prevent access to the Platform entirely.

Your Data Rights

Subject to applicable law and the specific circumstances of your request, you may hold the following rights in relation to your personal data held by 777cox:

• Right of Access: You may request a copy of the personal data 777cox holds about you, together with information on how that data is being processed.
• Right to Rectification: You may request that inaccurate or incomplete personal data held about you be corrected or completed. Basic account information (such as email address) can be updated directly within your Account settings.
• Right to Erasure: In certain circumstances, you may request the deletion of personal data we hold about you. This right is subject to exceptions where retention is required by law or for the establishment, exercise or defence of legal claims.
• Right to Restriction: You may request that we restrict the processing of your personal data in defined circumstances, for example while the accuracy of data is contested.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request that your personal data be provided to you in a structured, commonly used and machine-readable format.
• Right to Object: You may object to processing based on legitimate interest grounds, including processing for direct marketing purposes. Where you object to direct marketing, we will cease processing your data for that purpose without delay.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact 777cox using the details in Section 12. We will respond to verified requests within a reasonable timeframe. We may need to verify your identity before processing a request to protect against unauthorised disclosures.

Data Security

777cox implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:

• Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and the Platform.
• Encryption of sensitive data at rest, including payment credentials and identity document references.
• Role-based access controls limiting internal access to personal data to authorised personnel only.
• Regular internal security reviews and vulnerability assessments.
• Incident response procedures for identifying, containing and reporting data security events.

While 777cox takes data security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. Players are responsible for maintaining the security of their own Account credentials. Never share your password with anyone — 777cox staff will never ask for your password.

If you suspect that your Account has been compromised, contact our support team immediately at [email protected] (plain text only — do not include passwords or payment details in any email).

Children & Minors

The Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licence jurisdiction. 777cox does not knowingly collect personal data from individuals under the applicable minimum age.

If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated Account. All funds held in such accounts will be forfeited in accordance with our Terms & Conditions.

We encourage parents and guardians in Pakistan and elsewhere to use parental control tools to prevent minors from accessing online gambling platforms. If you believe a minor may have registered an Account on the Platform, please contact us immediately at [email protected].

Changes to This Policy

777cox reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or operational requirements. The "Effective Date" at the top of this document will be updated whenever a new version is published.

Where changes are material — meaning they meaningfully affect the way your personal data is collected, used or shared — we will notify registered players via the email address associated with their Account or via a prominent notice on the Platform prior to the changes taking effect.

Continued use of the Platform following notification of changes constitutes acceptance of the revised Privacy Policy. If you do not agree with any changes, you should cease using the Platform and may request Account closure by contacting our support team.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 777cox, please contact our support team using the details below. We are committed to addressing privacy enquiries promptly and transparently.

Our support team handles queries in both English and Urdu. For data rights requests (access, rectification, erasure or portability), please include your registered Account username and a clear description of your request to help us process it efficiently.

Email: [email protected] (plain text only — do not share passwords or payment credentials via email)

Response times may vary during periods of high demand, including major sporting events such as Pakistan cricket internationals, PSL T20 fixtures and ICC tournament match days. We aim to respond to all privacy-related requests within a reasonable timeframe consistent with applicable obligations.